Piera is the founder and editor-in- chief of the popular mom blog, JollyMom.com where she writes about the latest trends for moms, recipes, and crafts. She is known as one of the top general market mom bloggers in the country and has received several online accolades for her achievements, including being recognized by Nielsen as a Power Mom and named one of the Top Fifty Mom Blogs by Access Communications. In addition to running Jolly Mom, Piera is also the CEO and co-founder of Latina Mom Bloggers a service of Latina Moms Media, LLC, which features the industry’s most comprehensive Word of Mouth communications services targeting influential Latina moms. Latina Mom Bloggers offers full-service turnkey solutions for marketers including blogger brand ambassadorships, sponsored posts, blogger reviews and Twitter parties