Loading…
Blogalicious 2012 has ended
Red Rock General Session Ballroom [clear filter]
Friday, September 28
 

12:00pm PDT

Welcome Lunch & Power Talk: The State of Digital Media ~ A Multicultural Perspective

In an ever evolving real-time socially driven environment how can you avoid being ‘stuck within your niche’ and attract advertisers to your platform? Learn from @madamenoire @moguldummedia Women EVP Judene Walden  how to navigate the new digital advertising landscape, while not compromising your passion for quality blogging and developing your bottom-line.


Speakers
avatar for Judene Walden

Judene Walden

EVP, Moguldom Women
Judene Walden is the Executive Vice President of the Moguldom Women’s Division where she manages the direct sales team’s efforts for Moguldom Media and oversees the rollout and activation of M.U.S.E, an annual conference for MadameNoire readers.  Judene is also responsible for... Read More →


Friday September 28, 2012 12:00pm - 2:00pm PDT
Red Rock General Session Ballroom

2:00pm PDT

Blog Community Jam Session

Ask any veteran blogger what this ‘blogging thing’ comes down to and, invariably, their answer will be: COMMUNITY.  The relationship aspect of blogging has become such an integral part of the experience that hundreds of blog communities have popped up over the past several years.  The goal of the first-ever Blog Community Jam Session @ Blogalicious is to bring the leaders of several of the top blogging communities together for a candid, in-depth discussion of our craft.  An impressive lineup of participants will lead the conversation that will contemplate questions like:

 

  • How has monetization changed blogging?
  • What does the future hold for bloggers?
  • Have we hit a ceiling when it comes to generating revenue from brand-blogger relationships?
  • What is a blogger’s role in the social and political conversation?
  • Is it time to modify our strategies?
  • And more!

 

Bring your voices, your questions and your community to Blogalicious Weekend on Friday, September 28th at 2pm.  This forum is for us!
#CommunityJam

 


Speakers
avatar for Stefania Pomponi Butler

Stefania Pomponi Butler

Co-Founder, Clever Girls Collective, Inc.
Clever Girls Collective, Inc. co-founder, President & Chief Evangelist Stefania Pomponi Butler is a seasoned social media professional and nationally-recognized blogger. Stefania brings a wealth of knowledge of successful blogger marketing and outreach strategies to projects as well... Read More →
avatar for Ana Roca Castro

Ana Roca Castro

Ana Roca Castro started her career at Columbia University where she managed educational projects for the School of Public Health. She then led the implementation of Oracle Learning Management System (OLM) for the United Nations. In 2008, Ana started Premier Transmedia to help businesses and organizations achieve their learning objectives via state-of-the-art application development. Ana and her team have developed a series of internal Social Networks, web and mobile apps, social games, assessment tools and educational platforms. Her clients include... Read More →
avatar for Melanie Edwards

Melanie Edwards

Owner, Ella Media
With a degree in Industrial & Systems Engineering and over 10 years experience in Information Technology, Melanie Edwards combines her education and experience in the e-learning industry to apply the various techniques acquired to social media. Collaborating with individuals, and... Read More →
avatar for Ana Flores

Ana Flores

Co-Founder and Co-Author, SpanglishBaby.com and "Bilingual Is Better"
Ana Lilian Flores is the co-founder of award-winning website SpanglishBaby, an online community for parents raising bilingual and bicultural kids. Featured on CNN en Español, PBS Parents, BabyCenter, The Washington Post, NBC's TodaysMoms and Parenting Magazine, her most recent honors include being named to Babble's Top 100 Mom Blogs of 2011 and Babble's... Read More →
avatar for Jennifer James

Jennifer James

Founder, Mom Bloggers Club & Mom Bloggers for Social Good
Jennifer James is a pioneer in the mom blogging movement and founder of the first social network for mom bloggers: the Mom Bloggers Club, a social network of over 18k mom bloggers ranging from US mom bloggers and vloggers to gamers and UK mummy bloggers. Jennifer is also the fou... Read More →
avatar for Ananda Leeke

Ananda Leeke

Founder, Digital Sisterhood Network
Yoga + Creativity + Internet Geek = Ananda Leeke. Leeke is a lawyer turned “Jill of many trades”: innerpreneur, author, artist, coach, and yoga teacher. She is also the founder of the Digital Sisterhood NetworkDigital Sisterhood Radio, and Digital Sisterhood Month, an an... Read More →
avatar for Jyl Johnson Pattee

Jyl Johnson Pattee

Founder, Mom It Forward & Evo Conference
Jyl Johnson Pattee is the founder of Mom It Forward, an influential online community of women. She is also the co-founder of the popular Girls’ Night Out (#gno) Twitter parties, and the co-founder and organizer of the evo Conference. Currently, she sits on the Mom Advisory Council for ONE.org, was named one of Parent Magazine’s... Read More →
avatar for Manny Ruiz

Manny Ruiz

Founder & Creative Director, Hispanicize
Manny is an accomplished entrepreneur and award-winning, public relations professional with extensive experience in Hispanic public relations. He was named 2011 PR Professional of the Year by the Hispanic Public Relations Association (HPRA) for his on-going commitment to promoting... Read More →
avatar for Lisa Stone

Lisa Stone

Co-Founder and CEO, BlogHer, Inc.
Lisa Stone is a BlogHer, Inc. co-founder and serves as the company’s CEO. With Lisa’s leadership, the company has grown from a grassroots conference into a diversified media company and a Top 5 women’s network online. As principal architect of BlogHer’s media business, Lisa... Read More →


Friday September 28, 2012 2:00pm - 3:30pm PDT
Red Rock General Session Ballroom

5:00pm PDT

Wells Fargo Presents ~ Conversations: Helping You Empower Your Financial Future

Wells Fargo invites you to join us on Friday, September 28th at 5:00pm for Conversations, Helping You Empower Your Financial Future.   We will have a panel of experts helping you with questions on money management, starting a business, maximizing savings and more. 

You can submit a question online at BeBlogalicious.com/WellsFargo.  Select questions will be answered that can help you find real options that can work for your situation


Speakers
avatar for Lester Romero

Lester Romero

Regional Banking Sales Manager Nevada Community Banking, Wells Fargo & Company
Lester Romero serves as the Regional Banking Sales Manager for Wells Fargo Bank in Nevada. In his role, he is directly responsible for helping team members in stores across the state foster retail banking relationships with small businesses.   In his last role, he functioned as... Read More →

Sponsors

Friday September 28, 2012 5:00pm - 6:00pm PDT
Red Rock General Session Ballroom

9:00pm PDT

 
Saturday, September 29
 

8:00am PDT

Kellogg's Love Your Cereal Breakfast & Power Talk: From FREE to FEE: The 21-Day Challenge

You have the passion. You have the skills. Now you need a plan.

Tough questions come up when you're ready to bridge the gap from blog to business. Digital lifestyle expert Mario Armstrong will share his personal experience to inspire you to create your own plan, with real tips to build your personal brand and start monetizing your hard work. 

We know it's not enough just to publish. Mario will talk about how to work strategically to get noticed, build your network, and increase your media exposure. He'll share his success stories with mobile video, real-time publishing, and more. You'll come away with the inspiration to make it real, plus practical steps to develop your content strategy that you can start using immediately. 


Speakers
avatar for Mario Armstrong

Mario Armstrong

Digital Lifestyle Expert and Media Personality
Digital Lifestyle Expert and Emmy Award Winning Media Personality, Mario Armstrong is a small business entrepreneur and advocate. He provides regular commentary to CNN/HLN, The TODAY Show, NPR Morning Edition, Tell Me More, Sirius/XM, and Public Radio WYPR. Mario is a guide... Read More →

Sponsors

Saturday September 29, 2012 8:00am - 9:00am PDT
Red Rock General Session Ballroom

9:00am PDT

How to begin a successful, personally fulfilling, and profitable blog {plus tips on blogging in your local community!} (Beginner Lab Workshop)

Join us for an information-packed, how-to-for-success presentation aimed at new bloggers or those seeking to transition personal blogs to websites which motivate communities, as well as bring professional, personal and monetary fulfillment.

Topics covered will include elements of successful blog content and design, how to be your own publicist, readership cultivation, social media engagement, maximizing ad revenue, and using your blog to inspire your community.

Particular attention will be directed towards the benefits of hyperlocal blogs and improving your blog's local search engine optimization (SEO), as the majority of search engine queries seek local information.

This session will give attendees real tools to begin and improve their blogs upon returning home!


Speakers
avatar for Jessica McFadden

Jessica McFadden

A Parent In America
Jessica McFadden is the creator and author of the popular, award-winning hyperlocal parenting website A Parent in Silver Spring, which has been featured in media such as CNN, Forbes, and The Washington Post as a top resource for Washington, DC area parents. In less than five years... Read More →


Saturday September 29, 2012 9:00am - 10:00am PDT
Red Rock General Session Ballroom

10:45am PDT

Working with PR, Brands, and Blog Networks (Beginner Lab)

Working with publicists, brands and networking are all fantastic ways to grow your audience and sometimes, monetize your blog. This panel will take you beyond basic research and simple affiliate programs. Here you will have the opportunity to engage with four women from varied facets of the blogosphere and different PR niches. Find out what brands are really looking for in a blog and what you can do to make your site even more attractive for PR. We’re not holding anything back! Come with questions – we promise you’ll walk away with a light bulb over your head (figuratively, of course… unless you’re a magician in which case, you’re pretty awesome).


Speakers
avatar for Stefania Pomponi Butler

Stefania Pomponi Butler

Co-Founder, Clever Girls Collective, Inc.
Clever Girls Collective, Inc. co-founder, President & Chief Evangelist Stefania Pomponi Butler is a seasoned social media professional and nationally-recognized blogger. Stefania brings a wealth of knowledge of successful blogger marketing and outreach strategies to projects as well... Read More →
avatar for Amanda (AJ) Feuerman

Amanda (AJ) Feuerman

Digital Publicist, Think Jam, Inc.
AJ is currently a digital publicist for Think Jam, Inc., an award-winning digital PR and marketing agency with offices in London and Los Angeles. Think Jam has a prestigious, long list of entertainment clients that includes Fox, Warner Brothers and Universal. AJ is responsible for... Read More →
avatar for Barbara Jones

Barbara Jones

CEO, Blissful Media Group
Barbara Jones is the Founder and CEO of Blissful Media Group which includes One2One Network, BlissDom Events and Blissfully Domestic.  She is also a Strategic Advisor for Picha Global. She came from the music business where she was a former SVP Marketing at Columbia Records and... Read More →
avatar for Angela Sustaita-Ruiz

Angela Sustaita-Ruiz

Co-Founder, Latina Mom Bloggers
Angela is an award-winning, public relations professional with more than 13 years of experience in Hispanic PR and marketing.  Most recently she was named 2011 PR Professional of the Year by the Hispanic Public Relations Association (HPRA), for her work in advancing the industry... Read More →


Saturday September 29, 2012 10:45am - 11:45am PDT
Red Rock General Session Ballroom

11:45am PDT

Lunch, Special Presentation & Power Talks: Building Brand YOU and Capitalizing ME In New MEdia

Today's lunch will include a two-part power talk by two energetic women: Corynne Corbett and Miss Lori.

Corynne Corbett asks: Are you building the brand of your dreams? Does it align with your professional and personal goals? In this interactive session you'll discover how to effectively define your brand for success, craft your brand manifesto, communicate your brand goals and plot a course for success. This is for anyone who wants to take their brand to new heights!

MIss Lori will talk about how to capitalize on an empowered you to build your brand in this digital sphere by clarifying your purpose, power, and position on screen and in real life. By sharing her own experiences in the sphere as well as insightful observations about the community Miss Lori will inspire you to look deeper in the looking glass at yourself and your brand and marry that inner intent with your outward projection to meet and exceed your goals.


Speakers
avatar for Corynne Corbett

Corynne Corbett

Founder, Chic Jones Media
CORYNNE L. She is the Founder and Chief Executive Officer of Chic Jones Media LLC, a company that promotes communication and community among women. The company launched That Black Girl Site (www.thatblackgirlsite.com), a blog collective covering a myriad of topics of interest to African American women in May 2008. From how Black women are perceived in popular culture to relationships and health, Corbett covers it all. In addition, she hosted That Black Girl Radio Show from 2009-2010, a weekly... Read More →
avatar for Miss Lori

Miss Lori

TV Host, Activist, Social Media Marketainer
Miss Lori burst onto the National stage hosting the PBS Kids Preschool block, but she has always been a family favorite through her media, concert tours and Miss Lori’s CAMPUS healthy interstitials airing on WTTW Chicago. In 2009 Miss Lori parlayed her celebrity television status... Read More →

Sponsors
avatar for Bento Box Interactive

Bento Box Interactive

Bento Box Entertainment is a leading producer of primetime animation for broadcast and cable networks, home entertainment as well as multimedia platforms; its venture Bento Box Interactive is focused on creating interactive storytelling experiences in multiple genres for audiences... Read More →


Saturday September 29, 2012 11:45am - 1:15pm PDT
Red Rock General Session Ballroom

2:45pm PDT

Intensives: A Series of Bold + Brilliant 15-Minute Expert Talks
  • Kety Esquivel: Thought Leadership and Your Personal Brand
    Thought leadership.  What is it and why is it so important in this digital age?  What does it mean to be a thought leader and have a brand?
     
    There has been quite a bit of debate on the topic of personal branding and the importance of thought leadership over the recent years.  This talk aims to explore these questions in detail as it relates to celebrities, digital influencers and every day users of social media and other digital platforms.
  • Asha Dornfest: Building Relationships to Take Your Brand Beyond Your Blog
    Your blog's foundation is content, but its engine, motivator and cheerleader are relationships. The colleagues and friends you meet as a blogger are integral to your success, whether you define it in page views, revenue or the satisfaction of a rich web of connections. Asha will talk about the importance of online relationship-building (it's different than "networking"), and will offer practical tips for growing and supporting an authentic community.
  • Tierra Destiny Reid: How to Monetize Your Database and Build Strategic Collaborations
    Have you ever thought about partnering with a retailer or service provider? Ever wondered how to do it correctly? Well, this jampacked session will provide five strategic ways to create what TDR refers to as a Tri-Fold win, while generating revenue at the same time.
  • Kendra Tillman: Becoming Comfortable with the Uncomfortable: Promoting Yourself and Networking for Success
    Are you a blogger with dreams of turning your hobby into a business? You'll stand out from the rest when you make your business message personal. In 15 minutes or less you're going to...
    - define your greater message & it's benefits
    - talk about what you do w/o giving your life story
    - overcome your nerves and shine
    - demonstrate the 3Cs of networking
  • Vidette Vanderweide: Create an Epic Blogging Revolution: Leverage Your Creativity and Do More
    Your blog has the ability to create a revolution.  Not only a revolution in your own life, but throughout the world.  This will happen when you are tapping into your own unique gifts and talents, being authentic to who you are, and allowing your creativity to move people worldwide. Learn the 9 steps that are critical to having a leveraged, lucrative blog that is glowing with your own unique gifts, and creating an epic revolution worldwide!
  • Gina Carroll: Community Counts: How Bloggers and Charities are Changing the Face of Philanthropy {sponsored by Shot@Life}
    Once you’ve cultivated a community around your blog, how do you get its members to participate in meaningful social change? Whether a social cause is your primary blogging purpose or you want to start a movement among your existing community, there are powerful pointers for making a difference… and painful pitfalls to avoid. Gina discusses how bloggers are using their platforms and collaborating with not-for-profits to change the world.

 


Speakers
avatar for Gina Carroll

Gina Carroll

Blogger, Advocate and Spokesperson
Gina Carroll began writing, blogging and speaking after leaving a large corporate law practiceto become a stay at home mom to raise her five children. She is now nationally recognizedfor her coverage of the parenting and family landscape, including relationships, digitalfluency, parenting... Read More →
avatar for Asha Dornfest

Asha Dornfest

Founder, Parent Hacks
Asha is the founder of Parent Hacks, a blog devoted to sharing parents’ “forehead-smackingly smart” tips and practical wisdom. Since its launch in 2005, Parent Hacks has received a number of mentions and awards, including being named the “Most Useful” of Babble’s Top 50 Mom Blogs two years in a row.  She... Read More →
avatar for Kety Esquivel

Kety Esquivel

Principal and Co-Founder, Esquivel McCarson Consulting
Kety’s commentary has been featured and quoted in stories for the Wall St. Journal Online, HITN, PBS, XM radio, CNN, Televisa and Univision. Her work has taken her to China and Ethiopia with the UN Economic Commission for Africa. She spent 3 years coaching executives for a fortune... Read More →
avatar for Tierra Destiny Reid

Tierra Destiny Reid

Founder, Stylish Consignments
With a compelling combination of business savvy, straight-to-the-point inspiration, and a signature 100 watt smile, Tierra Destiny Reid is America’s Favorite Retail Strategist. After less than two years as the owner of Stylish Consignments boutique, this military wife and mother... Read More →
avatar for Kendra Tillman

Kendra Tillman

Writer and Radio Show Host, The Savvy WAHM
Kendra employs her teaching skills and her curriculum design background to develop personal and professional development workshops for businesses. Her current and past clients include first time authors, bloggers, coaches and leaders of non-profit faith based organizations.
  Through... Read More →
avatar for Vidette Vanderweide

Vidette Vanderweide

Author, Speaker, and Transformational Business Consultant
Vidette Vanderweide is an Author,  Speaker and Transformational Business Consultant.  She is the author of S.O.U.L. Mama and a gifted mentor giving her clients the tools and principles to effectively build their "epic revolution" by living a purpose-driven business and life.  Ranked... Read More →

Sponsors
avatar for Shot@Life

Shot@Life

UN Foundation
Shot@Life educates, connects and empowers Americans to champion vaccines as one of the most cost-effective ways to save the lives of children in developing countries. A national call to action for a global cause, the campaign rallies the American public, members of Congress, and civil... Read More →


Saturday September 29, 2012 2:45pm - 4:15pm PDT
Red Rock General Session Ballroom

4:30pm PDT

Power Talk: Convey Your Unique Personal Brilliance: Using What Makes You Special to Engage With Followers Online

Attendees will learn how to convey their unique personal brilliance to engage with content online. Attendees will also hear how identifying what makes them special can be used to engage followers.


Speakers
avatar for Michele Ruiz

Michele Ruiz

President, Ruiz Strategies
Michele is a 5-time Emmy winning broadcast journalist whose motto is: Empowering Entrepreneurs to Empower Themselves! She is the Founder of “Michele Ruiz, My Life as a Latina Entrepreneur” focused on educating, inspiring and empowering entrepreneurs, and is also President and... Read More →


Saturday September 29, 2012 4:30pm - 5:00pm PDT
Red Rock General Session Ballroom
 
Sunday, September 30
 

10:00am PDT

Eucerin Skin First Breakfast Conversation with Dr. Rosemarie Ingleton

Dr. Rosemarie Ingleton, leading NYC dermatologist and member of the Eucerin Skin First Council, will be on-hand for a brief discussion and Q&A on overall skin health, proper moisturization tips and debunking skin myths. 

 

About Eucerin

Since 1900, Eucerin has made healthy skin its mission. High-quality, clinically-proven formulations developed for sensitive skin are what has made Eucerin an essential part of everyday skin health for more than 100 years and the brand dermatologists trust most. Eucerin is committed to helping consumers put the health of their skin first everyday by providing skincare education and a line of proven products cleansing, moisturizing, healing and protecting skin..

 

In 2010, Eucerin went a step further in the importance of skin health by creating the Eucerin Skin First Council.  By providing education and tools, Eucerin and the Skin First Council members hope to empower women to make better decisions for themselves and their families about their skincare. Drawing from a diverse section of professional fields including dermatology, medicine, research and lifestyle experts, the Skin First Council demonstrates a holistic approach to skincare that can make a positive impact on overall health. 

 

For more information, visit www.EucerinUS.com

 

 


Speakers
avatar for Dr. Rosemarie Ingleton

Dr. Rosemarie Ingleton

Dermatologist and Member, Eucerin Skin First Council
As a member of the Eucerin Skin First Council, Rosemarie Ingleton, M.D., lends her clinical and scientific expertise to educating consumers on the importance of making the health of their skin a priority.  A trusted authority in general and cosmetic dermatology, skin products and... Read More →

Sponsors
avatar for Eucerin

Eucerin

About Eucerin  Since 1900, Eucerin has made healthy skin its mission. High-quality, clinically-proven formulations developed for sensitive skin are what has made Eucerin an essential part of everyday skin health for more than 100 years and the brand dermatologists trust most. Eucerin... Read More →


Sunday September 30, 2012 10:00am - 11:00am PDT
Red Rock General Session Ballroom

11:00am PDT

Content Crusaders: The Art of Storytelling & Brainstorming for Original Content

The Art of Storytelling and Brainstorming for Blog Content

 

Two frequent questions that bloggers often ask are:
1 - How do you get more people to engage with your posts?
2 - How does one overcome writer's block and always create content?

What is your story? Where do you find it? How do you find it? Once you've located it how do you repeat the process? Storytelling may singly be the most powerful and meaningful form of communication we have at our disposal. Via storytelling you can turn your blog into a content-rich experience for readers and brands that keeps people coming back for more... But
you've got to have meaningful and engaging content to become meaningful to your readers.

Join us to learn how to find your story, how to put it out there for the masses to generate engagement, how to overcome writer's block, ways to find content whenever, wherever, and different tools to make blogging easier.


Speakers
avatar for Eric Payne

Eric Payne

In 2008 Eric Payne unknowingly made a move that would change his life forever: he began a blog and entitled it "Manchild in the Promised Land". He quickly realized that title might not make sense to everyone on the Internet so he switched it to "Makes Me Wanna Holler" recalling the... Read More →
avatar for TarynP

TarynP

TarynP is a new mom, business owner, and recognized speaker on social media, personal branding and business development. She works with bloggers, businesses and brands on creative growth and low-cost marketing strategies. Taryn created the conference series, the "Business Bootcamp... Read More →


Sunday September 30, 2012 11:00am - 12:00am PDT
Red Rock General Session Ballroom

12:00pm PDT

Shot@Life Women of Color in Social Good Discussion

Causes and Women Online: Making this Relationship Work for You

Want to learn how you can use your blog or business for social good? Join this discussion to hear how causes and bloggers are working together. You’ll learn how to bring a cause into your blog without alienating your readers, what to look for in choosing with charities to work with, and how to make a relationship with a charity meet your needs as a blogger or small business owner!


Speakers
avatar for Stacey Ferguson

Stacey Ferguson

Chief Curator, Blogalicious
Featured in The Washington Post, EBONY, Black Enterprise, Southern Living, and on NPR, The Tom Joyner Morning Show, Mashable, FOX, The Root, and more, Stacey is a sought-after influencer coach, media personality, digital brand strategist, content creator, public speaker, and Chief... Read More →
avatar for LaShaun Martin

LaShaun Martin

National Director of Social Media and Community Service, Mocha Moms, Inc.
LaShaun Martin is National Director of Social Media and Community Service for Mocha Moms, Inc. a national 501(c)(3) support group for stay-at-home mothers of color. Serving as former Mid-Atlantic Regional Director, Co-President of the Northern Prince George’s County, MD Chapter... Read More →
avatar for Devi Ramachandran

Devi Ramachandran

Director, UN Foundation, Shot@Life Campaign
Devi Ramachandran Thomas joined the UN Foundation in May 2011 as Director of Shot@Life, to oversee the campaign and manage the communications, marketing, and branding strategy of the campaign. Prior to joining the Foundation, Devi worked as a senior consultant in global cause marketing... Read More →

Sponsors
avatar for Shot@Life

Shot@Life

UN Foundation
Shot@Life educates, connects and empowers Americans to champion vaccines as one of the most cost-effective ways to save the lives of children in developing countries. A national call to action for a global cause, the campaign rallies the American public, members of Congress, and civil... Read More →


Sunday September 30, 2012 12:00pm - 1:00pm PDT
Red Rock General Session Ballroom

1:00pm PDT

Closing Remarks, Lunch & Power Talk: TMI? Connecting and Being Authentic Without Over-sharing the Personal Stuff
Speakers
avatar for Harriette Cole

Harriette Cole

President and Creative Director, Harriette Cole Media
Harriette Cole is a life stylist, an insightful writer and editor, a best-selling author, an executive leadership coach, a nationally syndicated advice columnist, a best-selling author, an etiquette expert, a trusted contributor to NBC’s Today Show where she offers her contemporary... Read More →


Sunday September 30, 2012 1:00pm - 2:00pm PDT
Red Rock General Session Ballroom
 
Filter sessions
Apply filters to sessions.