How does the intersection of YOU impact your business brand? Are you disseminating the right message? We examine not only effective branding tools, but also methods that convolute or damage the validity of one’s core message. This panel will assess whether personal and business branding are one in the same and if the two compliment one another. Strengthening and maintaining your brand is an ongoing effort and extends beyond your offerings. It’s your voice and position, your culture and style. Effective branding has the ability to attract more clients, generate cash flow, and build credibility. With this mindset, we explore practical concepts to help you create an irresistible brand.