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Saturday, September 29 • 9:00am - 10:00am
Securing and Maintaining Your Brand Identity

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How does the intersection of YOU impact your business brand? Are you disseminating the right message? We examine not only effective branding tools, but also methods that convolute or damage the validity of one’s core message. This panel will assess whether personal and business branding are one in the same and if the two compliment one another. Strengthening and maintaining your brand is an ongoing effort and extends beyond your offerings. It’s your voice and position, your culture and style. Effective branding has the ability to attract more clients, generate cash flow, and build credibility. With this mindset, we explore practical concepts to help you create an irresistible brand.

avatar for Julie Cole

Julie Cole

Co-Founder and VP, Mabel's Labels
Julie Cole is a mother of six and co-founding VP of Mabel’s Labels, the leading provider of labels for the stuff kids lose!®. Mabel’s Labels has grown from basement start-up into an award winning, celebrity endorsed, international phenomenon. An early adopter of social media... Read More →
avatar for Karlena L.Wallace

Karlena L.Wallace

Founder, Stiletto Woman Media
Karlena L. Wallace, known as the nation’s premier “Stiletto Woman” is founder of Stiletto Woman Media, a leadership-centric lifestyle company for modern working women seeking work life utopia. As an advocate for women in business, Wallace launched Stiletto Woman Magazine, an... Read More →

Saturday September 29, 2012 9:00am - 10:00am PDT
Pavillion Ballroom

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