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Saturday, September 29 • 2:45pm - 4:15pm
Intensives: A Series of Bold + Brilliant 15-Minute Expert Talks

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  • Kety Esquivel: Thought Leadership and Your Personal Brand
    Thought leadership.  What is it and why is it so important in this digital age?  What does it mean to be a thought leader and have a brand?
    There has been quite a bit of debate on the topic of personal branding and the importance of thought leadership over the recent years.  This talk aims to explore these questions in detail as it relates to celebrities, digital influencers and every day users of social media and other digital platforms.
  • Asha Dornfest: Building Relationships to Take Your Brand Beyond Your Blog
    Your blog's foundation is content, but its engine, motivator and cheerleader are relationships. The colleagues and friends you meet as a blogger are integral to your success, whether you define it in page views, revenue or the satisfaction of a rich web of connections. Asha will talk about the importance of online relationship-building (it's different than "networking"), and will offer practical tips for growing and supporting an authentic community.
  • Tierra Destiny Reid: How to Monetize Your Database and Build Strategic Collaborations
    Have you ever thought about partnering with a retailer or service provider? Ever wondered how to do it correctly? Well, this jampacked session will provide five strategic ways to create what TDR refers to as a Tri-Fold win, while generating revenue at the same time.
  • Kendra Tillman: Becoming Comfortable with the Uncomfortable: Promoting Yourself and Networking for Success
    Are you a blogger with dreams of turning your hobby into a business? You'll stand out from the rest when you make your business message personal. In 15 minutes or less you're going to...
    - define your greater message & it's benefits
    - talk about what you do w/o giving your life story
    - overcome your nerves and shine
    - demonstrate the 3Cs of networking
  • Vidette Vanderweide: Create an Epic Blogging Revolution: Leverage Your Creativity and Do More
    Your blog has the ability to create a revolution.  Not only a revolution in your own life, but throughout the world.  This will happen when you are tapping into your own unique gifts and talents, being authentic to who you are, and allowing your creativity to move people worldwide. Learn the 9 steps that are critical to having a leveraged, lucrative blog that is glowing with your own unique gifts, and creating an epic revolution worldwide!
  • Gina Carroll: Community Counts: How Bloggers and Charities are Changing the Face of Philanthropy {sponsored by Shot@Life}
    Once you’ve cultivated a community around your blog, how do you get its members to participate in meaningful social change? Whether a social cause is your primary blogging purpose or you want to start a movement among your existing community, there are powerful pointers for making a difference… and painful pitfalls to avoid. Gina discusses how bloggers are using their platforms and collaborating with not-for-profits to change the world.


avatar for Gina Carroll

Gina Carroll

Blogger, Advocate and Spokesperson
Gina Carroll began writing, blogging and speaking after leaving a large corporate law practice | to become a stay at home mom to raise her five children. She is now nationally recognized | for her coverage of the parenting and family landscape, including relationships, digital | fluency, parenting adolescents and getting into college. She is the author of “24 Things You | Can Do with Social Media to Help Get into College&rdquo... Read More →
avatar for Asha Dornfest

Asha Dornfest

Founder, Parent Hacks
Asha is the founder of Parent Hacks, a blog devoted to sharing parents’ “forehead-smackingly smart” tips and practical wisdom. Since its launch in 2005, Parent Hacks has received a number of mentions and awards, including being named the “Most Useful” of Babble’s Top 50 Mom Blogs two years in a row.  She and her Wonder Twin Christine Koh (Boston Mamas) are the co-authors of Minimalist... Read More →
avatar for Kety Esquivel

Kety Esquivel

Principal and Co-Founder, Esquivel McCarson Consulting
Kety’s commentary has been featured and quoted in stories for the Wall St. Journal Online, HITN, PBS, XM radio, CNN, Televisa and Univision. Her work has taken her to China and Ethiopia with the UN Economic Commission for Africa. She spent 3 years coaching executives for a fortune 500 company on human capital and diversity in the US, Canada and Latin America. She directed Latino outreach for a Presidential Campaign. She was the New Media... Read More →
avatar for Tierra Destiny Reid

Tierra Destiny Reid

Founder, Stylish Consignments
With a compelling combination of business savvy, straight-to-the-point inspiration, and a signature 100 watt smile, Tierra Destiny Reid is America’s Favorite Retail Strategist. After less than two years as the owner of Stylish Consignments boutique, this military wife and mother of two (most recently recognized by Lifetime TV network’s Lifetimemoms division for her daring entrepreneurial success) took less than $10,000 cash (without... Read More →
avatar for Kendra Tillman

Kendra Tillman

Writer and Radio Show Host, The Savvy WAHM
Kendra employs her teaching skills and her curriculum design background to develop personal and professional development workshops for businesses. Her current and past clients include first time authors, bloggers, coaches and leaders of non-profit faith based organizations.
  Through encouragement, practical advice, resources and training every product produced by this brand acts as a resource to equip moms with the knowledge and the... Read More →
avatar for Vidette Vanderweide

Vidette Vanderweide

Author, Speaker, and Transformational Business Consultant
Vidette Vanderweide is an Author,  Speaker and Transformational Business Consultant.  She is the author of S.O.U.L. Mama and a gifted mentor giving her clients the tools and principles to effectively build their "epic revolution" by living a purpose-driven business and life.  Ranked in the Top 50 "Mom Run Businesses in the U.S." by Start-Up Nation in less than two years, Vidette teaches her clients how to create fast business... Read More →

avatar for Shot@Life


UN Foundation
Shot@Life educates, connects and empowers Americans to champion vaccines as one of the most cost-effective ways to save the lives of children in developing countries. A national call to action for a global cause, the campaign rallies the American public, members of Congress, and civil society partners around the fact that together, we can save a child’s life every 20 seconds by expanding access to vaccines. By encouraging Americans to learn... Read More →

Saturday September 29, 2012 2:45pm - 4:15pm
Red Rock General Session Ballroom

Attendees (39)